Palmers

In 1914, Ludwig Palmers set the foundations for a remarkable enterprise. Today, Palmers continues to build its success on outstanding performance in our products and customer service and advice. Palmers drives innovation for underwear and leads the Austrian market with more than 200 shops. In Austria, Palmers is known to almost 100 % of consumers and is considered an all-time classic. Internationally, the brand enjoys an excellent reputation and an outstanding brand awareness thanks to its legendary poster advertisements. Palmers has over 300 shops in 17 countries across Europe, establishing their own subsidiaries, separate shop-in-shop areas, and franchise opportunities. Palmers has succeeded in placing particular emphasis on innovations and and thus, establishing an internationally renowned brand. Since the family Wieser und Hutman has taken over the enterprise in 2015, Palmers is making its way to becoming a global fashion brand.